The beauty industry is changing and gender inclusive fashion is on the rise, as society is shifting towards a more gender fluid world. Brands are realising beauty is not limited to traditional gender norms and are creating unisex clothing lines and makeup products for all.

This is marked by diverse marketing with models of all genders, sizes and ethnicities, inclusivity and representation. Brands like Telfar and Fenty Beauty are leading the way with products for everyone, regardless of gender.

And with social media consumers can now voice their demands for inclusivity, so brands have to adapt. This is not only challenging old stereotypes but also creating a sense of belonging for consumers who want realness in their fashion.

Gender inclusive fashion is set to change beauty standards and the industry for everyone.